Prathama Blood Centre represents a significant initiative by the Advanced Transfusion Medicine Research Foundation (ATMRF) aimed at modernizing blood banking practices in India. As a not-for-profit organization, Prathama — meaning "The First and The Foremost" in Sanskrit — has transformed the landscape of blood banking in the country through its core principles — Encourage, Execute & Enhance.

Thanks to its distinctive approach and unwavering commitment to delivering safe blood products, Prathama has emerged as one of the premier blood establishments in South Asia. Accredited by the National Accreditation Board for Hospitals (NABH) and certified under ISO 9000:2009, Prathama fulfills an impressive 50% of Ahmedabad's blood requirements. Remarkably, statistics reveal that Ahmedabad boasts the highest blood donation-to-population ratio in the country at 3.5%. This achievement is largely attributable to the tremendous support of over 4,50,000 voluntary blood donors, along with the dedicated efforts of doctors and hospitals.